Is your store agent-ready?

1. Every product has structured data

schema.org Product and Offer with price, availability, GTIN/SKU, brand and reviews, on every product page. Agents read this before they read your copy.

How to check: Open a product page in Google’s Rich Results Test. Missing fields or warnings mean an agent is guessing.

2. Attributes are attributes, not prose

Size, colour, material, dimensions and compatibility are WooCommerce attributes or variations, not sentences in the description.

How to check: Filter your catalog by an attribute in wp-admin. If you can’t, neither can an agent.

3. Stock and shipping are explicit

Availability, lead time, shipping cost and returns are machine-readable on the product and in your feed, not only on a policy page.

How to check: Check the Offer schema for availability and shippingDetails. Most stores have neither.

4. You have a clean product feed

A Google Merchant Center feed that validates with no disapprovals, synced automatically, with the same prices as the site.

How to check: Merchant Center diagnostics. Red items are products agents can’t sell.

5. Your store answers the questions agents ask

Who it’s for, how it compares, what’s included, how long it takes, what happens if it doesn’t fit. In text, on the page, not in a chatbot.

How to check: Ask ChatGPT five real buyer questions about your products. Note what it gets wrong.

6. AI crawlers aren’t blocked by accident

robots.txt, your CDN’s bot rules and your security plugin allow the crawlers you want (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) and block the ones you don’t.

How to check: Read robots.txt and the WAF logs for 403s on those user agents.

7. There is an llms.txt and it is accurate

A short, current map of what the site is and where the key pages are, for assistants that read it.

How to check: Open yourstore.com/llms.txt. If it’s missing or lists pages that no longer exist, fix it.

8. The WordPress Abilities API and WooCommerce MCP are enabled

WordPress 6.9+ and WooCommerce 10.9+, with the capabilities you want exposed and the ones you don’t kept private.

How to check: Check the WooCommerce AI settings. If you’ve never seen that screen, it’s not configured.

9. Checkout through agents is decided, not defaulted

You’ve chosen whether agents can complete purchases (Stripe ACP) or only hand off to your checkout, and documented what customer data they receive.

How to check: If nobody can tell you where an agent-initiated order would be paid, it hasn’t been decided.

10. On-site search understands intent

“warm jacket for hiking” returns jackets, not an empty page. The same catalog quality that helps agents helps your own visitors.

How to check: Search five phrases your customers would actually type. Count the empty results.

11. You can measure AI referrals

Analytics distinguishes traffic from ChatGPT, Perplexity, Gemini and Copilot, and you track whether your key questions cite you.

How to check: Look for chatgpt.com or perplexity.ai in your referral sources. If they’re lumped into “direct”, you’re blind.

12. Someone owns it

A person or partner checks feeds, schema, crawler access and agent behaviour monthly, because every one of these drifts.

How to check: If the answer is “the SEO agency, probably”, it’s nobody.